Broken link building techniques

I’m diving into SEO strategies and noticed a lot of chatter about broken link building. Has anyone here tried it out? Would love to hear about the techniques you used and any tips for making it work effectively.

I’ve experimented with broken link building before and found it pretty rewarding when done right. For me, it starts with scanning for outdated resources on relevant sites and then carefully crafting an email that highlights what’s missing. The key is to be genuinely helpful rather than just asking for a link swap. I always make sure the resource I suggest offers real value to their readers. It’s a blend of smart research and personalized communication. Making your pitch about improving their content rather than self-promotion goes a long way in securing a successful link replacement.

I’ve found broken link building works best when you put yourself in the webmaster’s shoes. Instead of just spotlighting a broken link, I look at the page to see what its readers would be hoping to find. I then craft a short note pointing out the broken link and suggest my updated resource as an improvement for their readers. It’s more about helping them fix an issue than just securing a backlink. Over time, tweaking that approach and adding a bit of extra value—maybe a small additional resource or insight—makes the outreach feel genuine rather than just a pitch. It takes some effort but sticking with it often pays off with quality links.

I’ve been dabbling in broken link building for my niche sites and found it’s all about persistence. It can be a bit of a grind but when you nail your pitch, it pays off with quality backlinks and boosted conversions. I usually blend in a bit of content tailored to the target site’s style to sweeten the deal. For me, it worked best when I mixed useful info with a clear link to a related resource. Curious—have you tried offering something unique to catch their eye or sticking to a more standard outreach script?