Hey everyone, I’m planning to do a content audit for my website but I’m kinda lost on where to begin. Has anyone done something like this before? I want to know the basic steps, what to look for, and any tools or tips that made the process smoother. Any advice or pointers would be greatly appreciated!
hey, i’ve done a couple of audits myself. usually i just look at my old posts to see if they’re still gettin any traction and if they still vibe with what i offer. sometimes a fresh update does wonders without a massive overhaul. i’m curious though—how do you figure out which posts to upgrade without diving too deep into analytics? anyone got a method that keeps it simple?
Hey Mikey, I’ve been down the audit road a few times now and found it’s all about focusing on the content that’s actually pulling in buyers. I start by flagging posts that show even a hint of conversion potential in my analytics. Then I look at user behavior—sometimes a quick heatmap review tells you if your call-to-action is working or just being ignored. I know it can feel overwhelming, but breaking it down into what makes money versus just racking up views really helps. What kind of conversions are you tracking on your site? Would be curious to know!
I’ve done a few content audits and found it works best when you break it into steps. First up, get your content list- use your sitemap or a tool like Screaming Frog to see every page out there. Once you have that, go through metrics in Google Analytics or Search Console to see which pages get traffic and which ones are dead weight. I often check if a page is outdated or if it even answers what people are looking for now. For the next step, I compare your pages against what competitors are doing and see if keywords still match user intent. In my experience, tools like Ahrefs or SEMrush make this process smoother by highlighting top content and pinpointing gaps. Hope this puts you on the right track!